Almost everyone I know is using Spotify. Sometimes it seems that the whole internet community is on Spotify even though it’s still in a somewhat closed beta. People are very satisfied with the service, and nothing can beat the free price. Does anyone actually buy the premium account?
And that is the cornerstone of my question. I’m listening to Spotify most every day. And I’m supposed to get commercials since I’m running with a free account. Well, I’m listening to Spotify at work about 4-6 hours a day. And I get perhaps 1-2 audio-ads pr. week. And up till now only one ad was not for Spotify itself. I’ve also seen some visual ads, but like the audio they mostly promote Spotify.
Does Spotify make any money? It’s not like me to complain about something beeing too good, but I’m afraid that Spotify might dissapair if they do not make any money. As for the premium it’s just too expensive to consider (especially since there is practically no ad’s with free accounts).
Will the amount of ad’s increase? What will happen with the tousands of happy free users then?
Should they consider lowering the price so they get more paying users?
I for one know that I’m going to be pi**ed if suddenly I get two ad’s between each song. That’s like false marketing by louring users to use and become dependant of the product before they show their “true colours”. (Sort of like the drug dealers giving free drugs to get you addicted). And I can promise that I’m not going to fork out for the premium account if I feel they’ve tricked me.
I can only hope that’s not their plan. Spotify if you can hear me: What’s your plan? Are you making any money? If not, consider halving your premium account price. Then you’d get a lot more members.